This is a 1950's ad. It is a rare case of conscious opposition to cooking stereotypes. Here, however, it is not switching the roles, saying men can cook and women can't. It is saying women should cook but this one can't. Although the man seems to be comforting the woman, she is portrayed as overly emotional and he as condescending. It's a joke, but it purports the worthlessness of this woman. She didn't burn the beer, because it was the only thing she didn't cook. The intent is primarily to stick the brand, Schlitz, in the consumers mind; it seems not to be marketed to a specific gender (perhaps it was intended to be for women). Though it seems at first a light-hearted twist on gender roles, the tone toward women is destructive.

We are unsure of the man's intentions. Is his action sarcasm, or is he graciously turning the situation with humor? Either way, his comment takes away her power.